SstallionEncore Digital


2019 is said to be the year of Instagram! And we are not lying!

Instagram is a photo-sharing app. And it is best at that of all other social media sites. It is known for its square image format & the user-friendly outlook of it. Instagram was just meant for photo-sharing later upgraded to use by all business class to promote their business through the pictorial format. After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months till now with 800 million active users per month!! Wooaahh!! Now that’s huge!!!

When it comes to engagement, Instagram leaves other social networking sites in the dust. … This alone makes Instagram a must-have marketing tool. For more potential sales to develop Instagram gets more people who engage with your business people who engage with your business.


So here are 5 best reasons Why your business should be on Instagram:


1. Treat to the eyes!

Social media users want visual content.  How many times have you scrolled past a million posts on your feeds and stopped at a photo or video? Visual content is said to be one of the most important aspects when it comes to marketing for business and optimizing their social media presence.

If your pictorial presentation is good, any user would stop by, stare & possibly buy!

2. People spend a lot of time on Instagram

In fact, next to Facebook, Instagram is one of the most popular social networking sites with more time spent by the audience on this platform which eventually means that you have a better chance of getting yourself in front of your audience. Now is that something you just ignore? Better start knowing your target audience.

3. Instagram drives sales 

Instagram has a higher conversion rate for sales than any other platforms. Visitors often go on to purchase items after visiting Instagram accounts and on average spend $35.00.Since Instagram is such a visual platform, it cuts through the clutter and lets allows your product to speak for itself.

4. High engagement percentages

Although Facebook is still the most popular social media platform, Instagram is more attractive with better engagement and shared content. Top brands are seeing a 4.21% engagement rate on the platform, which has coined it to be the king of engagement in terms of social media.

5. Creative bug-bite!

Instagram has endless possibilities for creativity. Instagram allows telling stories, to get more creative, and create a visual identity for your brand in real-time. Run contests, engage with your followers, and be consistent. Instagram is a visually delightful platform, so don’t be afraid to experiment with the brand visual identity.

Now you know why your business should be on Instagram, with those specific features that you can use to market your business successfully there. So get to work on your strategy and get started.