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123 Wash

123 Wash

We bring you Freshengo products from Gelnova Labs, a start-up that created capsulated perfumes using a Japanese technique that was non-greasy, non-oily, and non-staining in the form of capsules & 123 Wash, Formulated with Plant Based enzymes for a great clean.

123 Wash

It’s no secret that your start-up needs smart promotion to grow – and few things can give your business the push it needs like press coverage.

This is when public relations come into the picture. Indeed, conversion rates are 10 to 50 times higher than those of advertising. This is likely due to the fact that most consumers prefer earned media to traditional advertisements.

 

We bring you Freshengo products from Gelnova Labs, a start-up that created capsulated perfumes using a Japanese technique that was non-greasy, non-oily, and non-staining in the form of capsules & 123 Wash, Formulated with Plant Based enzymes for a great clean.

 

Each business is unique. That’s why contrary to traditional agencies we don’t offer one-size-fits-all packages. Instead, we develop custom strategies for every project that comes our way. Find here our case study that prove our expertise and results-driven approach for PR for start-ups among other services.

Objectives:

To develop effective public relations techniques that strengthen relationships between a company and its customers.

Strategies for PR:
  1. PR goals for Freshen go includes targeting audience and market research communities, as well as raising the company’s profile in marketing and building Public Relations. There was an underlying requirement to generate high profile media exposure to lend credibility to the company’s research methodology.
  2. StallionEncore designed a three-month launch strategy that involved introducing Freshen go to major market media and coming up with particular story ideas to address.
  3. To reach business media, created an engaging article in Indulgexpress and a storyline to illustrate the public’s trust in Freshengo products, which received widespread coverage under the title “Perfume in capsules? Freshengo gets innovative with packaging of their fragrances”
  4. Our PR efforts with Lifestyle.livemint.com & GemsBond are focused on business growth and publicity, as well as strengthening the appeal of nature, which has benefited in the creation of unique and imaginative brand stories.
  5. To stand out in the market, you must be innovative. Freshengo created 123 Wash laudanry detergent Pods, which are plant-derived substances, combined with essential oils, non-toxic, and plastic-free, with the concept of Atmanirbar Bharat.
Results

As a start-up, you must ensure that you get the crucial launch exposure correct without going over budget on PR. When your company is young and fresh, getting a positive response from the media can help you establish a positive reputation. With the experienced team, PR gave Freshengo more and better media exposure than we ever expected. with creative ideas – coupled with the hard work to turn it all into fantastic PR results.


Each business is unique. That’s why contrary to traditional agencies we don’t offer one-size-fits-all packages. Instead, we develop custom strategies for every project that comes our way. Find here all our case studies that prove our expertise and results-driven approach for PR for startups among other services.